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Behind the Headlines: BT ‘Broadbad’

28th January 2016

Fred Azis-Laranjo looks at the reaction to the inaugural report by the cross-party ‘British Infrastructure Group’ of MPs, entitled “Broadbad”, which singled out BT’s ‘Openreach’ for alleged under-performance and abuse of its dominant position in the broadband market.

“Her Majesty was delighted. Very seasoned hands in our press office say they cannot remember a day that got such amazing coverage”

Edward Young – Deputy Private Secretary to The Queen

“There is strength in depth in the likeable team at Pagefield and we have felt that they have provided us with very high quality support throughout.”

Nicola Shaw – Executive Director UK, National Grid and former Chief Executive, HS1 Ltd

“Their strategic vision, creative approach and absolute commitment to delivering flawless communications have been central to achieving our goal today.”

David Iron – Executive Director, Lunar Mission One

“As a team, Pagefield completely works – the  energy and the combination of integrity, principles, expertise, drive, and passion all make for an outstanding secret sauce that I have never come by before and I know doesn’t exist elsewhere. Together we have made a huge impact on Ctrlshift, its brand, its identity and its growth.”

Jane Fields – CMO, Ctrl-Shift