Alan Pascoe MBE

Senior Advisor

Alan Pascoe MBE is an Olympic Silver Medallist and was Vice-Chairman of the London 2012 Olympic and Paralympic Games Bid. He is also the pioneering entrepreneur behind two world-leading marketing agencies, API and CSM Sport and Entertainment (previously known as Fast Track).

After a successful track career in hurdles – winning a silver medal in the Olympics in 1972 and gold in the European Championships and the Commonwealth Games, among others – Alan became involved in events marketing and consulting, and started two companies from scratch, building both into world-leading agencies. He set up his first business, API, in 1976, beginning with six people, and building up to 350 employees, operating from 13 offices around the world. In 1998, he sold API and then started Fast Track later that year, which became the founding company of Chime Sports Marketing Group (CSM). Over the past 38 years, Alan has devised and organised a wide variety of sports events, including the National Fun Run in Hyde Park (the precursor of the London Marathon) and the Paralympic World Cup.

Alan’s many trusteeships have included sports volunteer charity, Torch Trophy Trust, school business charity, Young Enterprise and currently Sir Keith Mills’s charity, Sported; he has also been a member of The Sports Council and the BBC Advisory Board.

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