Louise is a Senior Communications Adviser who has led the communications for some of the UK’s most high-profile businesses including Sainsbury’s, ITV and ITN. Most recently, Louise was Director of External Communications & Sustainability and a member of the Management Committee for Britain’s flag carrier airline, British Airways. At BA, Louise created the company’s inspiring programme of centenary celebrations in 2019, whilst latterly being instrumental in managing the company’s response to Covid-19 and exceptional reputational issues.
Louise joined BA from J Sainsbury Plc., where she was Director of Corporate Affairs, leading the corporate and financial communications, media relations, corporate social responsibility, public affairs, digital and consumer PR teams. Among her achievements at Sainsbury’s, Louise brought to life Sainsbury’s food waste campaign, Waste less, Save more, she created Sainsbury’s Live Well Index and led the communications relating to the acquisition of Argos.
Committed to helping people to be the best they can be, Louise is an accredited leadership coach, is passionate about consumer industries, sport, interior and garden design, and her dog.