Rob Butler

Specialist Partner

After 15 years as a network TV presenter, Rob has spent more than a decade advising leading figures in the private and public sectors on strategic communications, reputation risk and tactical delivery.

He works primarily with C-suite executives and VIP principals, usually on a one-to-one basis so as to enable and ensure both discretion and candour. He specialises in coaching figures with minimal communications knowledge who are appointed or elected to high office, and equipping them to face the rigours of high-profile media scrutiny. He is highly experienced working with people of widely differing political, economic and religious backgrounds, cultures and personal temperaments.

He has a strong practice in the family office arena, where he specialises in conducting reputation risk audits and advising on strategies to ensure a family’s good name perpetuates. He works across a broad spectrum of interests, providing counsel on publicity, branding, legacy-building, foundations and charitable support.

Rob began his career as a broadcast journalist. He trained at the BBC and then worked on business programmes for BBC 1 and BBC World, reporting from the US, Pakistan, the Philippines, Taiwan, France and Ireland. He was appointed an ITN news anchor for the launch of the commercial TV network, Channel 5, where he had his own daily programme for seven years.

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