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Current Thinking

Current Thinking

Televised debates – a waste of time?

30th November 2018

In the week which saw the Prime Minister challenge Labour Leader Jeremy Corbyn to a TV Brexit battle, Alice Hawken asks: does anybody care?

Discovery of Dinnage presents open goal for Premier League

27th November 2018

With Richard Scudamore being substituted off after a robust 19-year performance for Discovery’s Susanna Dinnage, Charley Sambridge asks what opportunities the Premier League’s latest hire presents. Last week it was announced that Susanna Dinnage will leave Discovery and join a Premier League in rude health. The league generated a record £4.5bn in revenue in the […]

Crises, Communications and CEOs

23rd November 2018

Following Sheryl Sandberg revising her account of her knowledge of Facebook’s relationship with Definers Public Affairs, Kieran O’Connell asks how so many senior executives can still claim to be so in the dark about who they’ve hired to manage their reputation. One of the first pieces of advice offered to a client in any crisis […]

A Budget for Britain’s Future?

29th October 2018

The Pagefield Team have produced a handbook highlighting the key announcements, analysis and reaction from this afternoon’s Budget which you can read here in Pagefield’s Budget Review 2018 All Budgets are key moments for Chancellors and Prime Ministers but this one comes at a time when all eyes are focused on what our relationship with the […]

How to Build a Challenger Brand Breakfast: 5 Things We Learned

10th October 2018

This week Pagefield convened an expert panel at The AllBright to discuss the highs and lows of building a challenger brand. Chaired by Pagefield Senior Advisor and journalist, James Ashton, our panel of entrepreneurs – including Debbie Wosskow, Co-Founder of the AllBright, Hayden Wood, Co-Founder of Bulb Energy, Pip Jamieson, Founder of The Dots and […]

Dancing Queen: Theresa May swings her party back to the centre-ground 

5th October 2018

Following an eventful week in Birmingham, Ben Stetson offers his take on this year’s Conservative Party Conference and what it will mean for the party and nation. After nearly imploding in Manchester last year, the bar for success was not high this time around. If the Prime Minister could march her Party back down to […]

Will health benefit from Hancock’s wealth of tech expertise?

28th September 2018

Ahead of next week’s Conservative Party Conference, Pagefield’s newest recruit, Alice Whittingdale, outlines what to expect from the new Secretary of State for Health and Social Care, Matt Hancock. Will his pledges for apps, algorithms and artificial intelligence be enough to secure the much needed fundamental change for the NHS? Despite only being in the […]