News & Insight

Why we shouldn’t be so quick to judge Jaguar’s rebrand (and why it could succeed)

What is the difference between Branding and Positioning? A Pagefield guide

Safeguarding brands in the age of generative AI: Strategies for PRs

Brilliant counter-attack from England forward puts Number 10 on the back foot

Appetite for innovation: How to leverage Veganuary and win

Trash or treat: the food waste conversation goes mainstream for Halloween

Just did it

5 memorable PR campaigns to learn from – both good and bad

Our favourite stories this silly season

The ASA’s new gender stereotype rulings: why PR campaigns should take note