ASDA, the leading supermarket retailer, has hired Pagefield to support its Westminster and Whitehall public affairs activity. The brief is focused on providing senior-level advice to ASDA with the delivery of creative political engagement plans, particularly in light of a new Parliament following the General Election, alongside supporting on political issues and audience management.
ASDA is one of the UK’s leading supermarket retailers, employing more than 140,000 people and serving more than 19 million customers every week. Pagefield will work closely with ASDA’s in-house public affairs team, providing counsel, reactive and proactive support and responding to business-related issues.
Chris Lowe, Senior Director, Public affairs, ASDA, said: “We are pleased to begin work with Pagefield at this critical time for the business. With a new government, we will be working closely with Pagefield to access senior level advice, creative political engagement, and day-to-day support.”
Oliver Foster, Chief Executive of Pagefield, said: “We are thrilled to have won this brief as a new Parliament has been returned. ASDA is a brilliant retailer that employs over 140,000 people in the UK and we look forward to working closely with the team in Leeds and London in support of their exciting campaigns across the UK.”
ASDA is the latest in a range of recent wins for Pagefield, which include the UK’s most popular peer-to-peer platform, RateSetter, the UK’s manufacturing trade body Make UK, and Britain’s oldest working hospital, St Barts, as it prepares to celebrate its 900th birthday in 2023.