As first reported by Gorkana on 03/10/16
After a successful crowdfunding campaign earlier this year, Community Channel, formerly part of The Media Trust, has brought in Pagefield to provide public affairs and media counsel.
The free-to-air television channel, which caters for UK-based charities, community groups and voluntary organisations, aims to be wholly-owned by its community. Pagefield will provide support throughout its move to a different form of ownership.
Pagefield worked with Community Channel on its crowdfunding campaign which took place in June and raised more than £300,000 to keep the channel open. The consultancy provided a campaign, social media support and stakeholder and media relations to assist in surpassing of channel’s crowdfunding target.
Alex Kann, CEO at Community Channel, said: “Community Channel is in an exciting period following the success of our crowdfunding campaign. Pagefield was a key partner during the campaign and we’re delighted to continue working together as we prepare to revitalise our “co-operatively-owned” channel.”
Oliver Foster, managing partner at Pagefield, added: “We understood from day one of working with Community Channel that it is an invaluable community asset, and we were passionate about helping the team to reach the magic number needed to stay on air. This was a campaign that played to all of our strengths as an integrated, creative and multi-discipline campaigning agency, and the result speaks for itself. We’re thrilled to continue working with the team as Community Channel continues to carve out its unique role in the UK’s broadcasting landscape.”
Community Channel broadcasts on Virgin 269, Sky 539 and Freesat 651 and is available on Freeview 63 and BT Vision, BBC iPlayer, TVGuide and TVPlayer.
