This week, we were excited to unveil our forward-looking policy regarding Artificial Intelligence (AI) for the world of communications. Going beyond the norm, this policy takes a unique stance, guiding and fostering the responsible use of generative AI among Pagefield team members. It’s all about laying out crystal-clear directives that ensure transparent and accountable practices whenever AI technology is put to work.
As we’ve witnessed a surge in the application of generative AI, particularly in content creation, this policy comes as a timely response to address the questions arising in the communications industry. Our aim is to offer Pagefield employees a roadmap for embracing this emerging technology while staying well within ethical boundaries. The policy itself outlines 10 simple yet crucial rules that guide our team in using generative AI effectively:
- Employ AI programmes solely for legitimate business purposes, while being open about their usage;
- Safeguard confidentiality, integrity, and availability of company data without compromise;
- Adopt a clear process to address any suspected data leaks or breaches;
- Verify data generated through AI to maintain the quality of our work.
With AI making remarkable strides, we’re keenly aware of its transformative potential for the industry. Pagefield remains dedicated to being at the forefront of innovation, harnessing cutting-edge AI solutions to amplify our work’s quality and deliver unmatched results for our clients. By employing advanced natural language processing and sentiment analysis tools, we gain deeper insights into public sentiment, media trends, and can promptly address emerging concerns.
Central to our AI policy is a commitment to strike a balance between AI-powered breakthroughs and the unique value of human expertise. While AI can streamline administrative tasks, allowing more time for strategic communication solutions, Pagefield holds steadfast in recognising the irreplaceable insights and personal connections that only human professionals can offer.
If you’re looking for help to develop your employee AI policy, please get in touch at hello@pagefield.co.uk.
