In the second of our sporting blogs, national treasure and iconic runner Paula Radcliffe reveals what she’s up to with Pagefield Sport.
Recently, I made my debut at one of Pagefield’s infamous cocktail parties – an evening full of conversation, laughs and an especially strong cocktail devised by the thirsty Count Camillo Negroni.
This was a particularly special party as it marked the launch of Pagefield’s newest division, Pagefield Sport. I was privileged to give the announcement speech for the latest part of the Pagefield family. This is such an exciting development for the agency, bringing Pagefield’s renowned political understanding, outstanding communication skills and client service to the tracks, pitches and boardrooms of sport.
Having only just launched, the Pagefield Sport team already boasts an impressive client list, including Dina Asher-Smith, Britain’s fastest woman, the Rafa Nadal Academy by Movistar, and Ginx, the world’s largest E-sports TV channel. I’m delighted to be part of the roster and one of the team’s first clients.
We’ll be working focusing on the big issues that are so important to me. Sport can play a crucial role in helping people realise their true potential. Not just their fastest time, but off the track as well. I am also passionate about safeguarding sports facilities across the country, with many facing existential financial pressures.
Families on Track
Together, Pagefield and I will be launching our first project together: Families on Track. The project is a simple but innovative running initiative to encourage families to exercise together at a safe and fun local event.
Running together is something that my own family has been fortunate to do, it’s what got me into sport. I want to pass this on to others. Families today lead busy lives and may struggle to find time to stay fit and healthy. Families on Track means they can, whilst also spending time together.
The events will be designed to showcase teamwork and highlight the health benefits of exercise, including the positive impact it can have on mental health. The initiative is an opportunity to creatively nurture children’s confidence, enabling them to think in a new way through sport.
Although in an early stage, I believe this concept can prove a nationwide success. In a world where young people spend evermore time indoors and parents face all manner of pressures, there is a real need for people to return to the simple joy and benefits of exercise.
As I embark on this new journey, it is fantastic to know that I have the brilliant Pagefield team behind me, supporting me every step of the way.