Florence plays a central role in shaping Pagefield’s work across the consumer sector, bringing clarity, creativity and strategic rigour to her leadership of our consumer industries portfolio.
As a senior in-house and agency communications consultant with more than 15 years’ experience, Florence has worked for some of the world’s biggest companies across both the private and commercial sectors including P&G, Expedia.co.uk, Google, UNICEF, Burger King, Comic Relief and InterContinental Hotels Group.
Florence has extensive experience in strategy setting as well as leading and executing projects to deliver strong results against key business objectives.
Florence is also an experienced copywriter, who works closely with brands to help them find their voice and win with words. She has written for brands including Ariel, Lenor, Olay and Global Radio.
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