Challenge
Pagefield were approached by The Salvation Army to support them with a Christmas campaign that would set them apart in a crowded fundraising market and target a younger audience. They aimed for national media coverage and increased online donations through a memorable, engaging campaign.
Approach
Pagefield launched the “Present for You” campaign, showcasing The Salvation Army’s long-standing support for those in need at Christmas and tapping into public nostalgia. The digital campaign included creating a quiz asking favourite Christmas memories, case study videos, and a dedicated landing page. We also pitched the charity to media outlets, driving increased engagement and donations during the holiday season.
