Raising the most extraordinary ordinary women in the UK up

Pagefield worked closely with the Women of the Year team, most of whom were volunteers, to establish a hardworking press office. We began by promoting insights from a survey of their network, turning the data into three different news hooks to appeal to specific publications. For the awards ceremony, we secured features with broadcast and print media for VIP winners and worked with sponsors like Vodafone and Gilead + Kite to promote grassroots award winners. We also organised media access to the red carpet and managed photographers to interview VIPs.