Pagefield launches Sports division

Friday 11th May

Pagefield, the award-winning communications agency, has launched its new sports division, Pagefield Sport. As London’s fastest growing independent communications agency we have brought together our team of over 70 consultants to offer sports clients our experience, extensive network and unique skills to support them by giving them the insights, commitment and dedication they deserve.

We are also delighted that Benito Perez-Barbadillo (Rafael Nadal’s Head of Communications) will be joining Pagefield Sport as a Specialist Partner. Benito will continue to work with Nadal whilst bringing to Pagefield Sport an impressive network and extensive knowledge of the sporting world having previously been Director of Public Relations and Communications for the ATP and former spokesman for Novak Djokovic, Victoria Azarenka, as well as international footballers Alessandro del Piero and Esteban Cambiasso.

We are proud to be already working with some of the world’s finest sporting talents and ground-breaking companies including:

  • Rafa Nadal Academy by Movistar (tennis academy of world number 1 and 16-time Grand Slam Champion);
  • Paula Radcliffe MBE (former long distance running world champion, world record holder and multiple London and New York Marathon winner);
  • Dina Asher-Smith (Britain’s fastest woman in 100 & 200 metres, Olympic and Commonwealth games medalist and junior 100m Champion);
  • Funders Inc (formerly Match Plus and the biggest match day lottery draws in the Premier League); and
  • Ginx Esports TV (the largest esports channel in the world available in 10 languages across 41 territories and reach more than 50 million homes worldwide).

We are in the process of finalising other exciting partnerships, which we will be announcing individually in the coming months.

The launch of Pagefield Sport comes at an exciting time for the agency, following the launch of the 20+ strong Pagefield Global Counsel team October 2017, with further hires across the agency, including former Times journalist Philip Pank and former advisor to Boris Johnson and Mark Carney, Liam Parker – both as Partners. The Pagefield Sport team will be led by Parker and Chief Executive Oliver Foster.


Oliver Foster, Pagefield’s CEO said:

“2018 is another exciting year for the Pagefield family with the creation of our new division, Pagefield Sport. We are already proudly working with some of the biggest names in sport and we’re looking forward to announcing several more in the coming months.

“The sporting world is a tough and heavily scrutinised environment – and it’s one that deserves the kind of discipline and rigour that we’ve been applying to our wider work in corporate PR and public affairs since 2010.”


Benito Perez-Barbadillo said:

“When you work with one of the greatest tennis players of all time you expect results and want to work with the best. I am proud to be working with the impressive talent at Pagefield Sport. I am looking forward to working with a range of talented athletes and businesses across the sporting world and working with Pagefield to support Rafa’s academy.”


Paula Radcliffe MBE said:

“I am very excited to be working with Pagefield Sport to promote the big issues on and off the track that are so important to me. I want to help others realise their potential through sport and to enjoy the health and wider benefits sports can bring to everyone. The team at Pagefield share my passion and determination but also have the experience and networks to deliver results.”


Dina Asher-Smith said:

“The moment I met the Pagefield Sport team I knew they understood me completely and would become an integral part of my team. As an athlete with a busy schedule you need a team behind you that can take care of the off-track pressure and Pagefield know how best to do this for me. I want to go from strength to strength in my career, but I also want to show others that they can achieve their dreams if they believe in themselves and have the confidence to get into sport.”


Cody Hoffman, CEO Funders Inc said:

“We are a start-up technology company that has spotted an opportunity to create a new, innovative and charitable aspect of the match day experience that has not been seen in the UK football scene. Our aim to build the biggest and most exciting charitable match day experience in the UK and international markets, making Funders Inc a household name with football fans across the globe. We have big expectations, but we know Pagefield are the team who can deliver the results and be an integral part of our team.”


Michiel Bakker – CEO Ginx Esport TV said:

“We are a UK-based international media company creating esports shows and formats for international syndication making GINX the biggest esports TV channel in the world.

“In a world where fans want quick and short sport interaction we needed a partner that understands our business and has the ideas to take us to the next level of audience engagement. Pagefield Sport have impressed us at every level and we are delighted they will be part of the team to deliver our ambitious goals.”


Notes to editors

About Pagefield

Since we opened our doors in 2010 the Pagefield family has grown to become one of London’s best networked, most reliable, and biggest independent communications agencies. We have worked for over 150 clients including; Airbnb, Kellogg’s, EDF Energy, AB InBev, Camelot, Leidos and Discovery and we now proudly offer to the market:

  • A team of over 70 consultants;
  • Services including; communications, public, corporate and consumer affairs, campaigns, crisis management, litigation and international relations; and
  • Events and training programmes that are second to none

For more information on Pagefield Sport, please contact Liam Parker on 07525 536855



Biographies and profiles:


Rafa Nadal Academy by Movistar:

The Nadal Academy opened its doors in June 2016.

Rafa Nadal has converted his own training facility into a high-performance tennis centre. Together with his team, Rafa Nadal has created a unique training system, based on the experience acquired during all his years through the ATP circuit. This method includes the formation on values that, without a doubt, have been a fundamental element for the achievement of his triumphs.

The international tennis academy combines tennis and education, so that the students can continue their tennis career without sacrifice their academic studies. The Rafa Nadal Academy is very focused on children and young adults, but it also counts with different training programs for adults, all them adapted to the level and needs of each player.

The team of the Academy is formed by a group of experienced coaches, directed by Toni Nadal. Some of them have accompanied Rafa along his sport career.

Rafa Nadal Academy is in Manacor (Mallorca, Spain), Rafa’s home town.


Paula Radcliffe MBE:

Paula Radcliffe was born in Northwich, Cheshire, in 1973, but grew up in Bedford. She joined Bedford and County Athletics Club at the age of 11 and competed at the World Cross Country Championships at 16. After graduating from Loughborough University with a first-class degree in modern languages in 1996, she devoted herself full-time to her running and is now acknowledged as one of the finest athletes of the modern era.

As well as her achievements on the track, Paula has established herself as the master of the ultimate distance race, the marathon. She holds the world record and won the London Marathon in 2002, 2003 and 2005. In November 2004 she won the New York Marathon in breath-taking style and in 2005 she took the gold medal at the World Championships in Helsinki for the same distance.

Paula was awarded an MBE in June 2002 and later that year was voted the BBC’s Sports Personality of the Year.


Dina Asher-Smith:

Dina Asher-Smith was born in Orpington, London, England in 1995. Asher-Smith is a member of Blackheath and Bromley Harriers Athletic Club and is coached by John Blackie.

In the 4x100m relay, she won bronze medals at the 2016 Olympic Games and the 2013 World Championships. She is also the 2016 European Champion at 200m, the 2014 World Junior Champion at 100m, and the 2013 European Junior Champion at 200m.

Dina made her Commonwealth Games debut on the Gold Coast in April 2018 winning Gold in the 4x100m and Bronze in the 200m.


Funders Inc:

Funders Inc, formerly Match Plus, is a start-up technology company that has spotted an opportunity to create a new, innovative and charitable aspect of the match day experience that has not been seen in the UK football scene, working with football clubs and football club foundations. They aim to build the biggest and most exciting charitable match day experience in the UK and international markets.

Within 3 months Funders Inc is already the biggest match day draw in the Premier League with average pot size of £5,000 and a solid growth trajectory. They have had over 100 winners taking home cash, signed kit and experience prizes.


Ginx Esport TV

Ginx Esports TV is a UK-based international media company, dedicated to the creation of GINX Esports TV channels around the world.  They also create Esports shows and formats for international syndication.

The GINX Esports TV channels are currently available in 10 languages across 40 countries and reach more than 50 million homes worldwide, making GINX Esports TV the largest Esports TV channel in the world.

Ginx offers viewers round the clock Esports news, live tournaments and recaps, as well as unique live entertainment formats such as The Bridge, which airs every Thursday. Ginx’s HD channels are (part) localised to cater for individual markets.


Benito Perez-Barbadillo

Benito Perez Barbadillo has an extensive background in sport and communications. He began his career working in Formula 1, before transitioning to tennis to work for the Association of Tennis Professionals (ATP).

Benito spent 11 years at the ATP working in several roles including as Senior Director of Public Relations and Communications. In 2006 he started his own firm B1 PR to represent high profile tennis players like Rafael Nadal and Novak Djokovic, as well as Victoria Azarenka amongst others. He has also represented footballers like Alessandro del Piero and Esteban Cambiasso

Benito has worked with major brands like Richard Mille and Lavazza as well as top events including the Monte Carlo Open, Roland Garros and the Madrid Open.

He joined Pagefield Sport in February 2018 and will continue to be the Head of Communications for Rafael Nadal.



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