Crisis Communications
Our Approach to Crisis Communications as a PR Consultancy
When a crisis, issue or dispute has the potential to tarnish your brand, a robust communications strategy is essential to keep your business reputation intact.
We work with you to identify and mitigate the risks before the story hits the front-page.
Our Experience
Crisis Communications Agency: When an issue or event has the potential to damage your reputation and even bring business as usual to a halt, effective crisis and issues management is essential to not only protecting your brand and relationships, but ensuring your organisation continues to function.
An accident at one of your locations, a faulty product, financial irregularities, a public dispute with a regulator – the list of events that could undermine public and stakeholder confidence in your organisation, and your individual leaders, can be endless.
That is why Pagefield works with you to identify and mitigate risks before a story hits the headlines.
An accident at one of your locations, a faulty product, financial irregularities, a public dispute with a regulator – the list of events that could undermine public and stakeholder confidence in your organisation, and your individual leaders, can be endless.
That is why Pagefield works with you to identify and mitigate risks before a story hits the headlines.
Our Approach to Crisis Communications as a PR Consultancy: Our approach is always based on a critical understanding of our clients’ cultures and internal workings, what issues may arise and how impactful they could be.
In preparation for anticipated crises – and as part of our immersion and onboarding with clients – we draft unified communication plans, which include scenario planning, protocols to follow, initial responses to likely questions, and recommendations for action in response to escalation, as well as offering media training, select committee and presentation training.
In the event of a real-world crisis, we provide real-time advice and guidance, rolling monitoring of print, online and broadcast media, social media and political institutions, plus the drafting and dissemination of all necessary communications materials.
Our Crisis Communications Experience: Pagefield crisis handlers are highly experienced in managing, mitigating and resolving crises and issues for high-profile clients across a range of sectors including major utilities and infrastructure companies, logistics and transport operators, leading consumer brands, charities and NGOs, complex healthcare organisations and high net worth individuals.
Our team includes former journalists, political staffers and in-house communicators, highly experienced in communicating through all channels with politicians, shareholders, staff, regulators, customers and the wider public.
Pagefield is also highly experienced in working alongside an extensive range of crisis and reputation lawyers to ensure a full alignment of crisis communications and legal strategy.
Related
Our Other Expertise Areas
Brand Positioning & Rebranding
We design and create powerful content that makes you and your brand stand out from the crowd, and persuades people to choose you over your competition.
Public Affairs
We support companies to understand Westminster and beyond, developing strategies and campaigns that help you engage with the political stakeholders who matter most.
Corporate Communications
We help you ensure that your audiences truly understand your purpose, story and priorities in an increasingly complex world.
Digital & Social
We develop and implement creative social and digital campaigns that extend the reach of your campaigns, shaping reputation, engaging stakeholders and protecting your brand.
ESG and Sustainability
Our leadership team harnesses decades of experience at the highest levels of media, politics, business and the non-profit sector, to communicate their ESG and sustainability programmes in a way that cuts through the noise and makes them stand out of the crowd.
Executive Communications
We assist decision-makers, CEOs, board members, and senior spokespeople in navigating complicated political, media and business challenges. We offer leadership coaching together with round-the-clock phone and in-person support catered to your specific needs.
Executive Training
Our training will help you to master the skills you need to communicate your message, seize your opportunities and overcome challenges.
Fundraise Communications
We help companies looking to scale-up make the most of their stand-out PR moments, including fundraising rounds, to ensure they make a splash and are noticed by the people that matter.
Merger and Acquisition Communications
We provide support to companies handling M&A processes, ensuring that through every stage of the process, they have the support they need for effective political and media engagement.
Public & Regulatory Affairs
We provide well-informed political insight, to create and deliver impactful campaigns for UK and international brands seeking to improve public policy and regulation.
Social Media
We develop and implement integrated social media campaigns that deliver measurable and meaningful results.