Challenge
Asda engaged Pagefield to support one of the UK’s largest retailers to think strategically about its profile in Westminster and Whitehall.
Approach
We conceived a new campaign for the business – the Asda 1000 – that would position Asda as a leader in innovative thinking about the future of retail putting consumers at the heart of decision making. The Asda 1000 is a consumer insight tracker that surveys the views and opinions of the customer base. It follows the changes in attitudes on specific issues and seeks out the opinion of the customer on key issues of the day, in response to Budgets and political changes. The insight is shared with a broad range of stakeholders each month and informs various levels of engagement for Asda’s Public Affairs team and Executive Committee.
