Despite being Britain’s fastest woman and a Team GB athlete, Dina Asher-Smith had not yet made the leap from track star to household name. Our objective was to help Dina transcend the world of sport and break into the public eye via the mainstream media.
Working with Dina, we identified areas outside of sports where she had a particular interest, developing our media targets to match her personality and style.
We developed a media strategy that promoted Dina’s prowess as an athlete, whilst also positioning her as role model to young people across the UK and abroad. We initiated partnerships and conversations to showcase her sense of style, humour and charisma at high-profile events, award shows and leading broadcast talk shows.
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