Challenge
In a campaign spanning two years, Pagefield worked with Discovery to communicate a complex fiscal challenge and to instigate a positive change to the UK tax regime bringing the UK into closer parity with that of its European neighbours.
Approach
The campaign succeeded by communicating a deeply complex issue in a clear and compelling way, whilst making the message relevant for a variety of different stakeholder groups, particularly in Whitehall. We hosted targeted roundtable events and parliamentary breakfasts which sat alongside a series of direct briefings to demonstrate the benefit to the UK Exchequer if the tax reform was included in the Autumn Budget 2018. This was complemented by a comprehensive report, produced by tax experts, and a map which visually demonstrated this complex issue and its impact on the UK’s attractiveness and competitive edge.
