Challenge
Pagefield was hired by St Bartholomew’s, the UK’s oldest continuously working hospital, in 2019, to develop and deliver a high-impact four-year PR campaign to celebrate the hospital’s 900th anniversary in 2023.
We were tasked with working with a wide range of stakeholders across the Barts ‘family’ (Barts Health, Barts Charity, Barts Heritage and St Bartholomew the Great Church) to understand and raise awareness of all the different areas of the hospital.
Approach
We devised an overarching campaign – ‘Past, Present and Future’ – to tie in and bring to life all aspects of the hospital’s long and colourful history, current operations, and upcoming projects.
We designed and implemented a targeted briefing programme to build awareness of the anniversary among key national media. This involved liaising with numerous members of staff across the trust – including senior management, health professionals, patients, heritage experts, and even archivists – to prepare them for interviews.
