As the voluntary business partnership for the King’s Cross, St Pancras and Euston areas, Urban Partners had previously struggled to secure publicity and engagement about its work, despite being well established in the community and having high profile board members such as Google, Eurostar, HS1 Ltd and the Guardian. Pagefield was tasked with turning this around, with a particular focus on Urban Partners’ local sustainability and youth education initiatives.
We devised a strategy of targeted journalist briefings to shine a light on the role businesses can play in contributing to social and environmental sustainability, tapping into the news agenda to make each briefing newsworthy. Arranging for journalists to visit Urban Partners’ flagship initiatives ‘the Homework Club’ and ‘Wellbeing Walk’ helped bring these to life.
Alongside media activity, we developed a simple but effective stakeholder engagement programme, providing briefings to all newly elected local councillors and securing meetings with groups of key cabinet members to achieve local buy-in for the initiatives.
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