Having recently launched in the UK, we were appointed by Canadian fintech leader Wealthsimple to establish and grow the brand, while leveraging its innovative design to differentiate it in a crowded marketplace.
With relatively little brand awareness in the UK, we set out by putting in place an introductory media briefing programme to build relationships with tech, personal finance and business media. Our purpose was to bring to life Wealthsimple’s mission – to shake-up a tired investing landscape and make investing accessible to everyone, regardless of age or net worth.
This provided a foundation for an ongoing press office pipeline of product launches, creative feature-led news, commentary and practical tips. To differentiate from competition, we also helped to extend the reach of its award-winning magazine which humanises the world of money and unpacks difficult financial decisions.
We build lasting relationships based on trust and a thorough understanding of your world. If you would like a conversation about how we can help protect and promote you, your brand, your business or your new market challenger, please do get in touch.
hello@pagefield.co.uk