Challenge
The world’s longest-running cryptocurrency exchange, Bitstamp, was looking to raise its profile as the most reliable, secure and trustworthy exchange in the global cryptocurrency market, at a time of increasing regulatory attention and rising consumer demand.
Approach
Pagefield worked closely with Bitstamp communications and marketing team to establish a hard-working press office, introducing the business’ global CEO, Julian Sawyer, and members of the Bitstamp exec team, to senior journalists at leading business, investment and technology media in the UK and EU. We maximised coverage for company announcements, secured company profiles and offered commentary on the cryptocurrency market, positioning Bitstamp as thought leaders in the retail and institutional crypto space.
Results
Since starting our work with Bitstamp, we have secured a series of briefings for Julian Sawyer with leading UK and EU based media – BBC, The Telegraph, Insider, and Financial News – generating coverage in titles that has been seen by key stakeholders including consumers, regulators, policy makers and potential partners. We have also raised the profile of Bitstamp’s female executive team while the exchange’s reputation in UK and EU markets grows and we continue to introduce the company to target media.
