Pagefield was hired by Grow Group, the UK’s leading cannabis medicine firm, to run a fully integrated Seedrs crowdfund campaign. With a programme spanning PR, social, design and marketing, our challenge was to help them develop investor engagement and create a buzz before and during the crowdfund to help the company maximise incoming funds.
Pagefield developed a compelling narrative that underpinned the whole campaign – centred on Grow providing better access to cannabis medicines to improve patients’ lives. Each building block – whether it was the social calendar, newsletters, the crowdfund visuals or the big ‘PR moments’ – were meticulously planned and sequenced to ensure we generated interest at the right times and aligned with the Seedrs timeline.
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