Pagefield was commissioned by Innocent Drinks to undertake a full audit and review of the organisation’s crisis preparedness procedures. The nature of Innocent Drinks’ business with a necessity for complicated and international supply chains in areas with a history of labour practice issues, means that having a clear and effective crisis plan is essential to protect its reputation.
To deliver the project, Pagefield undertook a thorough on-boarding and review phase, interrogating existing crisis plans and interviewing key business stakeholders to gauge their understanding of the crisis procedures. Following this information gathering stage, Pagefield devised and drafted a detailed multi-level and country crisis manual. This plan was then presented to the Innocent crisis response team.
With a first draft of an updated crisis manual in place, Pagefield designed and delivered a half-day crisis simulation workshop. This involved bringing all key business decision makers together to interrogate their response to a simulated crisis as it unfolded, with mock calls and emails with journalists, political and business stakeholders.
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