Dubai and London-based alternative asset manager, Investbridge Capital, hired Pagefield to revamp its image and establish its media profile. It was clear that the company would benefit greatly from a stronger and more distinctive brand, a more compelling narrative, a new website and a working press office, which could begin telling the Investbridge story to the world.
After several deep-dive interviews with Investbridge’s senior team, we developed an all-encompassing ‘message house’ to be used across external channels, including the website and press materials. Pagefield’s in-house design team then held workshops with Investbridge, before developing a vastly improved site, featuring a gallery of new photography, refreshed brand colours, a sharp new logo and our new messaging. As part of this process, we created collateral for the company aligning with the new brand, including document templates and business cards. The final piece of the puzzle was to establish Investbridge’s name in the media with a newsworthy first story. This was the launch of Investbridge’s new AgriTech fund. Pagefield drafted press materials for the announcement, from the press release to a media Q&A, before successfully selling the story into media.
The new Investbridge brand has been transformative for the company and has led to increased inbound enquiries. The new messaging is also being successfully deployed across the website, social media channels and in press materials. This work provided the perfect springboard for Investbridge’s first press release, which was covered by seven trade publications including well-read titles such as Private Equity Wire and Wealth Briefing. The company is now ready to take its newly established media profile to the next level.
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