Residential Freehold Association (RFA)

Three of the UK’s largest professional freeholders worked with Pagefield to ensure their voices were heard by the Government when improving approaches to building safety or reforming the leasehold system.

Challenge

Amidst a UK-wide building safety crisis and an increased focus on leasehold reform in Whitehall, three of the UK’s largest professional freeholders worked with Pagefield to ensure their voices were heard by the Government.

Three of the UK’s largest professional freeholders worked with Pagefield to ensure their voices were heard by the Government when improving approaches to building safety or reforming the leasehold system.

Approach

After initial campaign successes and recognition across industry, we set up the Residential Freehold Association (RFA) – the first trade body of its kind to represent the UK’s professional freeholders. Alongside the creation of a strict code of practice, Pagefield supported the RFA in developing a continuous PR and Public Affairs programme to promote the benefits of a regulated leasehold sector, as well as creating a digital presence to outline the trade body’s values and key views on issues affecting the sector.

Ensuring representation of the UK’s professional freeholders