Challenge
Hitachi Rail engaged Pagefield to reinforce their reputation and base of political and media supporters. Working within a sector shaped by stiff competition and stringent procurement rules, the objective was to complement business-critical bids to provide rolling stock to major UK rail infrastructure projects.
Approach
Pagefield helped Hitachi Rail to target and engage stakeholders across Westminster and Fleet Street, drawing attention to the positive role played by the company in the rail sector and across the wider UK economy. This approach has helped to highlight Hitachi Rail’s innovations in smart ticketing, battery-powered trains and the socio-economic impact of DfT rail procurement exercises. Senior Hitachi Rail spokespeople were also media trained ahead of key broadcast opportunities.
Results
Throughout our relationship, Pagefield has helped to grow Hitachi Rail’s network of supporters across Parliament and the media. This includes helping to deliver roundtable events in Parliament with key political stakeholders, delivering media coverage of new battery train technology, and even securing meetings with FT journalists in Japan.
Key People
