Our media, select committee and presentational training helps you master the skills needed to communicate your message in the face of any challenge or opportunity.
Our media, select committee and personal coaching can help you navigate potential pitfalls and prepare you to make the most of any public-facing challenge or opportunity.
Whatever your challenge, we can develop a training course that will ensure you effectively deliver your message under scrutiny, and present your new product, position or narrative without cynicism.
Why is Media Training Important in Public Relations?
Media training is a vital element of any successful corporate media communications and internal communications plan. Strong, confident and well-prepared media appearances can elevate an announcement and be the difference between positive or negative public perception of a company.
Our media training is delivered by highly experienced former journalists and editors. We help spokespeople of all levels of experience find the confidence and skills to deliver their message succinctly. We use a mixture of theory and role-play interviews to prepare spokespeople for the toughest of print and broadcast interviews, as well as internal ‘town hall’ meetings with staff. We focus on message delivery to ensure that clients have the ability to land their key points succinctly and clearly.
By contrast, individuals who are poorly prepared for media interviews are more likely to stumble under hostile questioning, get lost in delivering key messages, or damage the reputation of their organisation by saying the wrong thing. In today’s digital age, gaffes and stumbles are easier to share than ever before and remain online in perpetuity.
What is Select Committee Training?
Select Committees famously can make or break careers – politicians and businesspeople alike. An appearance before a Select Committee can be incredibly daunting, but it can also be a huge opportunity to shift opinion. Those unaccustomed to the spotlight of Select Committee enquiries, which are broadcast live, should never under-estimate the potential for intense scrutiny and grand-standing. Equally, a confident and persuasive performance can – overnight – shift the balance of opinion in favour of a company’s position on a matter of public policy or reputation.
Our Select Committee training prepares clients for the most incisive questioning and helps them deliver clear, calm and concise responses.
Looking for Media Training in London?
We have rich experience of preparing companies and individuals for Select Committee appearances in a wide range of sectors, including the built environment, media and tech, transport and the third sector.
Our Select Committee training – in which we provide ‘mock’ sessions – is delivered by seasoned operators from Westminster, Whitehall and Fleet Street, including special advisors from the great offices of State, former politicians and editors and reporters from the national and regional press.
We ensure clients have the training they need to tackle the most difficult questioning to avoid reputational damage and even enhance their reputation.
We help clients prepare, practice and deliver.
Our Other Expertise Areas
We assist decision-makers, CEOs, board members, and senior spokespeople in navigating complicated political, media and business challenges. We offer leadership coaching together with round-the-clock phone and in-person support catered to your specific needs.
We help you ensure that your audiences truly understand your purpose, story and priorities in an increasingly complex world.
We protect and promote your reputation, through advanced risk planning and assured and urgent hands-on support when it matters.
We provide well-informed political insight, to create and deliver impactful campaigns for UK and international brands seeking to improve public policy and regulation.
We support companies to understand Westminster and beyond, developing strategies and campaigns that help you engage with the political stakeholders who matter most.
We help companies looking to scale-up make the most of their stand-out PR moments, including fundraising rounds, to ensure they make a splash and are noticed by the people that matter.
We provide support to companies handling M&A processes, ensuring that through every stage of the process, they have the support they need for effective political and media engagement.
We design and create powerful content that makes you and your brand stand out from the crowd, and persuades people to choose you over your competition.
Our leadership team harnesses decades of experience at the highest levels of media, politics, business and the non-profit sector, to communicate their ESG and sustainability programmes in a way that cuts through the noise and makes them stand out of the crowd.
We develop and implement creative social and digital campaigns that extend the reach of your campaigns, shaping reputation, engaging stakeholders and protecting your brand.