Challenge
US technology company Leidos approached Pagefield when it was midway through a corporate rebranding exercise and had just embarked on a bid for a multi-billion pound outsourcing contract to run the Ministry of Defence’s (MOD) logistics and commodities functions. Our brief was to achieve better recognition of its new brand and, in so doing, to support them through a successful bidding process.
Approach
With minimal brand awareness in the UK, our campaign was centred in the first instance on introducing Leidos’ senior team to a new audience and subsequently promoting its distinctive offer, track record and unrivalled expertise. This process helped to establish Leidos’ credibility amongst Westminster, the media, and other stakeholders in the London defence and foreign affairs community.
Through direct stakeholder and media engagement, targeted placement of advertising, and partnerships with the likes of The Spectator and RUSI, Pagefield helped to carefully position Leidos as a proven operator with international experience that is committed to the UK and long-term investment here.
Key People
