In a crowded marketplace of well-funded incumbent banks and new digital challengers, Pagefield was asked by digital bank Starling to help raise awareness of its pioneering current and business accounts and bring to life the vision of its founder and CEO, Anne Boden, to use new technology and a new approach to reshape banking.
With limited marketing budget, we put in place a programme that ramped up media relations activity across national business, tech and personal finance media, identifying key themes and product announcements to leverage a continuous and consistent positive news cycle for Starling. We used Starling’s impressive pipeline of new, often industry-first, features to regularly update key journalists on the work they were doing and to secure influential interview and speaking opportunities for Anne Boden.
Using Starling’s ambitious plan to build a new type of business bank, we implemented a strategy that reached out to small business owners across the country, driving awareness of Starling’s impressive offer and crucially securing new customers.
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