Delivering a global communications strategy fit for Her Majesty the Queen

The Thames Diamond Jubilee Foundation


As the nation came together to celebrate Her Majesty the Queen’s Diamond Jubilee in 2012, Pagefield was appointed to develop and deliver a comprehensive year-long PR and stakeholder engagement strategy to ensure positive awareness of the Thames Diamond Jubilee Pageant event through public relations alone – galvanizing UK and international support across print and broadcast media.


Our Founder Mark Gallagher led a team to promote awareness and excitement for the biggest parade of boats ever assembled in recorded history, to celebrate Her Majesty the Queen’s Diamond Jubilee.

From stakeholder briefings, to liaising with several thousand journalists and generating a stream of positive, news-worthy stories over 18 months of preparation, to handling crises and logistical issues, from social media to print and broadcast – Pagefield was responsible for every aspect of the external communications of this flagship national event.

Our activity incorporated disseminating event information, providing logistical support for global print, TV and online media, as well as protecting the reputation of the monarchy during an event that delivered the biggest parade of boats ever assembled in recorded history.


On the day, 1.2 million flag-waving members of the public flocked to London to cheer-on a floating spectacle that was broadcast live to a global audience of 2 billion. In total, there were over 3,000 independent pieces of national and international coverage of the event, including front page coverage on every UK National Newspaper on the day.

The results on the day, followed a year-long strategy which resulted in briefing over 1,000 media and event stakeholders face-to-face between 2011 and 2012.

1,000 media and stakeholders attended 3 face-to-face briefings in 2011-12
3,000 pieces of national and international coverage generated over the whole campaign
1.2 1.2 million people watched the event live on the banks of the Thames, whilst the global TV audience was estimated at more than 1 billion

“Her Majesty was delighted. Very seasoned hands in our press office say they cannot remember a day that got such amazing coverage.”

Edward Young Deputy Private Secretary to Her Majesty Queen Elizabeth II

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