Hunter

Moving from reputation protection to the global promotion of a British brand success story

Challenge

Pagefield began working with Hunter Boots during a difficult period for the brand following a series of damaging UK press articles that led to misperceptions over the quality of products, including its iconic boots, which threatened to harm its global image. Ever since, we have helped the team build on this successful turnaround to return to its rightful place as a cherished British brand.

Moving from reputation protection to the global promotion of a British brand success story

Approach

In the face of potentially damaging articles questioning the quality of a selection of the company’s products, we worked closely with Hunter’s team to handle the immediate challenge, followed by the delivery of strong media engagement and tactical mini-campaigns which spoke directly to its values, history and heritage, outlining a positive vision for the ongoing success of the business.

“Pagefield brings robust strategic and creative thinking to managing brand and product communications in a world where the link between consumers and corporate reputation is becoming increasingly more defined and harder to navigate.”

Ali Lowry Brand Director, Hunter Boots

Protecting and promoting a cherished British heritage brand

Moving from reputation protection to the global promotion of a British brand success story

Challenge

Moving from reputation protection to the global promotion of a British brand success story

Approach

“Pagefield brings robust strategic and creative thinking to managing brand and product communications in a world where the link between consumers and corporate reputation is becoming increasingly more defined and harder to navigate.”

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