Challenge

HS1 Ltd holds the 30-year concession from Government to own and operate the UK’s first high speed rail route, and the country’s most iconic train station, St Pancras International. We have worked with HS1 Ltd for over 6 years to develop an integrated, strategic communications plan to protect and enhance the profile of the organisation, the growth in international services, as well as members of the senior management team.

Approach

Over the course of our 6-year relationship we have amplified and celebrated a number of HS1’s milestone moments, including devising and implementing a year-long media strategy for the 150th anniversary of St Pancras International. We’ve also helped HS1 Ltd celebrate 10 years of high speed rail – commissioning a landmark economic report demonstrating the value that HS1 brings to Kent, London and wider regions of the UK.

Our wider approach to supporting HS1 Ltd has been multi-faceted. From securing meetings with Government Ministers and Select Committee Chairs, to securing business profile slots with the organisation’s Chief Executive Dyan Crowther, Pagefield has been integral to maintaining and enhancing reputation amongst all of its key audiences.

Results

In an industry known occasionally for delays, poor performance and lack of communication, Pagefield has helped enhance HS1 Ltd’s well-deserved reputation as a leading light within the rail sector. Together we have successfully positioned HS1 as a safe and reliable asset and safeguarded the reputation of its owners as responsible stewards of UK infrastructure. In addition we are proud to have celebrated some of the HS1 Ltd’s most historic milestones and its role a catalyst for growth that continues to add economic, cultural and social value to the regions it serves and the UK more widely.

The team at Pagefield is very capable, highly responsive and look after HS1 very well.

Dyan Crowther Chief Executive of HS1 Ltd

Key People

How can we help you?

We build lasting relationships based on trust and a thorough understanding of your world. If you would like a conversation about how we can help protect and promote you, your brand, your business or your new market challenger, please do get in touch.

hello@pagefield.co.uk