Executive Communications

While not always in the job description, public relations skills are critical to the success of any CEO. As the leader of an organisation, a CEO’s words, tone and actions carry significant weight. Their presence in public (which includes internal company gatherings and announcements), and how they handle public challenges, can significantly impact a company’s reputation and value.

And for CEOs, the reputation of their company is a critical indicator of how successful they are in their role – CEOs of companies dogged by scandal and poor communication will likely face greater difficulties with their board and investors than those whose company has a clear voice and message.

Any negative perceptions of senior officials at a company can significantly impact the confidence of markets, investors, consumers, staff and regulators. Poor public speaking and media performances, a lack of clarity in their communications plans, or an inability to spell out their vision for a company can alienate all of those important stakeholders.

CEOs, board members and senior officials speaking on behalf of a company must ensure their public appearances are polished and assured, with clear rationale underpinning the points they make, in order to build confidence among key audiences.

Pagefield’s team of senior advisors has significant experience advising C-suite individuals, with some of us having previously been in similar positions. We understand the challenges and stresses high-profile individuals in business face.

With our support, senior leaders can gain best-in-class training and a dynamic set of senior advisors at their fingertips. Our team has decades of experience between them in supporting people in the most challenging roles – from former Government Ministers to CEOs.

And with our highly-experienced Partner team, we are well placed to provide strategic counsel across a wide variety of sectors – from defence to property to transport. We know intimately how key business decisions are likely to play out in the media and in Westminster. We’ve been at the side of numerous high-profile companies, helping them steer clear of reputational damage.

Above all, our default position is to act as your ‘critical friend’, often providing advice that can run counter to previously accepted wisdom, or simply challenging internal convention in order to best prepare you for a cynical audience, whether that is internal, media or other stakeholders.